Corporate Responsibility And Marketing Strategies

Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of the violations that will be discussed are the wage and benefits standards and environmental issues. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price†¦show more content†¦When people find out that a major company they are supporting is polluting the air and water surrounding their environment it can cause a lot of animosity. Also, it seems that so many people complained of Apple doing this that the company created a whole environmental r esponsibility by showing social responsibility and creating teams to help keep the environment clean. They also show how active they are with recycling on their website. Another example would be continually working on providing healthy and safe work conditions. Apple has been known for providing horrible and unsafe work environments for suppliers in China. This can cause many people to feel that Apple is not treating their employees fairly in foreign locations. People do not respect companies that mistreat their workers. Apple has now taken initiative to emphasize on providing safe work conditions and human rights. They are becoming more and more proactive with Labor Rights according to their website and showing steps on how they are creating better workers. â€Å"Ethical beliefs are highly diverse and often deeply help, especially when intertwined with local cultural practices.† (Tweedie 2013) It is important when understanding different cultures and international locations because they are accustom to different beliefs. A way to help van Dongeren 4 this issue could be to create a decision-making model to help educate ethics globally. It isShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreCorporate Responsibility And Marketing Strategies1864 Words   |  8 PagesCorporate Responsibility and Marketing Strategies Wanda Lassiter Strayer University BUS 508 July 19, 2015 Revised date: August 12, 2015 Apples current position on the company ethical and social responsibilities, and determine whether or not the company has met these responsibilities Apple corporation’s current position in the company overall ethical and social responsibilities have been met over the years because (Internet, 2015), Apple has become one the most iconic brands in theRead MoreCorporate Responsibility And Marketing Strategies2769 Words   |  12 PagesAssignment 1: Corporate Responsibility and Marketing Strategies Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide Two (2) Examples That Support Your Position Social and ethical responsibility of a company is that it will use all its resources in a way that will not affect the people and societies physically or socially. It is moral duty of businesses that they should take care ofRead MoreMarketing Strategy And Corporate Social Responsibility1012 Words   |  5 Pagesâ€Å"Strategy is the matching of the activities of an organisation to the environment in which it operates and to its own resource capabilities† (Johnson, Scholes and Whittington, 2008) The business environment is very volatile place it is full of different threats, such as entry of competition, also as consumers become more informed their expectations are higher. The 21st century has seen the rise of the ethical consumer and pressure groups. Ethical standards and corporate social responsibility haveRead MoreBusiness Analysis : Kellogg Company1654 Words   |  7 Pageswhich are Wuhan Frealth, Arla, Danone and so on (Labreport, 2008). The local alliances offer Mengniu with the opportunities to build a capillary distribution network and help the company be the sole supplier for Starbucks (a pioneer in the green marketing area) outlets within the China. The international partnership helped Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon emissions during the transportation. Kellogg’s case study Introduction Kellogg companyRead MoreAnalysis of Macys Business Model950 Words   |  4 PagesAbstract A business model is an important and integral part of the business a strategy of any firm whether big or small. The way a business model is developed determines and indicates the values, ethics and principles on the lines of which the business at large will be operating. It also indicates how the business is going to function and covers various internal and external dimensions of a business and the organization as a whole. Introduction Macys business model, like the other two rivalsRead MoreSocial Marketing1409 Words   |  6 Pageswill never compare to the reach and the resources that governments hold. Additionally when deep and radical solutions are required, governments are the most capable institution to face such situation (Trebeck, 2008). 3.4 Developing Corporate Social Responsibility The adaptation and execution process for companies willing to incorporate CSR into their regular practices may be found to be rather complicated and investment demanding. As Henderson (2001) highlights: ‘CSR involves the adoptionRead MoreEssay about Social marketing reflects corporate social responsibility1110 Words   |  5 Pagesinitially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR. Social Marketing In the past decades, the marketing environment has been changedRead MoreCulturally Sensitive Marketing and Advertising996 Words   |  4 Pages------------------------------------------------- A Report on Best Buy Culturally Sensitive Marketing and Advertising Best Buy Co., Inc. is considered to be the largest consumer electronics retailer in the world, which went bankrupt few years earlier due to various causes. However, the company has been striving hard to get back its old reputation and fame to which it became successful to a great extent. One of the reasons behind this is considered to be marketing or more specifically advertising of Best Buy. The company understandsRead More The Concept of Corporate Social Responsibility Essays1687 Words   |  7 PagesThe Concept of Corporate Social Responsibility With the interest in Corporate Social Responsibility growing, increasing numbers of organisations are incorporating CSR into their business operations in an effort to be seen acting as good corporate citizens, so what is CSR what is its role in todays organizations? The term CSR refers to a company?s obligation to maximize its positive impact on society, accommodating changing social, market stakeholder pressures in an effort to achieve